The Most Instagrammed Breakfasts of 2016

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Back in August, the number of photos tagged #breakfast on Instagram sat at an impressive 46.6 million. As of December, it’s jumped to to almost 52, proving that breakfast isn’t just the most important meal of the day, it’s also the most beautiful. We explored this concept in depth over here, but the TL;DR is that there’s no one reason we love to share our breakfasts, it’s magical across the board.

Healthy, colorful, twee, indulgent, sharing breakfast creates a community that no one can resist. When looking for the most Instagrammed photos of 2016, it was hard to get more than a few weeks back before having enough meals to last a lifetime. Like a true breakfast warrior, I soldiered on, noting the repeat offenders and most common ingredients artfully arranged on plates and filtered through oblivion. While open to interpretation, here I present my findings. 


Aided by what seems like the sheer abundance of (Inter)National Doughnut Days, the doughnut is a no-fuss breakfast that’s guaranteed to rack up the likes. Maybe that’s because it’s the only truly unhealthy breakfast that doesn’t necessarily look it. It can be colorful or simple, and has limitless composition possibilities. Also, just, like, they’re DOUGHNUTS.


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